Elevance
Elevance is a developer tools platform serving 50,000+ software teams. Growing 40% YoY but burning cash and needed to reach profitability fast.
Services
Pricing & Packaging
Revenue Operations
Sales Optimization
Industry
Developer Tools
Company Size
280 Employees
Timeline
10 Weeks
62
%
CAC reduction
$2.8
M
Annual savings
HowElevancecutCACby62%andreachedprofitabilityfourmonthsaheadofplan.
The challenge
40%growthbut$1.2Minmonthlyburn.Sevenchannels,noattribution,andaboarddeadlinetohitprofitability.
Elevance was measuring channel performance on lead volume rather than closed revenue. Paid search generated the most leads but those customers churned at 2x the rate. Content marketing looked expensive per lead but produced customers who expanded 3x more. The team had been optimizing for the wrong metrics for two years.
The approach
KorarebuiltElevance'sgrowthmodelarounduniteconomicsratherthanvolumemetrics.
We built a cohort analysis connecting every customer back to their acquisition channel and tracking their full lifecycle. The data was decisive: we cut paid search by 80%, doubled content and community investment, and redesigned pricing tiers to fix activation rates that were quietly killing unit economics.
The Results
ElevancecutblendedCACfrom$890to$338,saved$2.8Mannually,andreachedprofitabilityfourmonthsaheadoftheboard'stimeline.LTV:CACimprovedfrom1.8xto5.2x.
Blended CAC dropped from $890 to $338
$2.8M annual savings from channel reallocation
LTV:CAC ratio improved from 1.8x to 5.2x
Reached profitability four months ahead of board timeline
Free-to-paid conversion rate doubled after pricing restructure
"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."
Jennifer Holland
CFO
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Close rate (from 12%)
Let'sfindyournextgrowthlever.
Actionable growth roadmap
Channel & funnel diagnostics
Clear next steps & timeline
"What sets Kora apart is their commitment to building our capabilities, not creating dependency."
Jennifer Holland
CFO, Elevance
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
40+
Long-term partnerships.
99%
Satisfaction Rate.
